Funnel Angled Tip
With the country in the grip of economic downturn, it’s more vital than ever for businesses to turn visitors to their websites into paying customers, as every penny counts.
In order to do this, customers need to feel special when they visit you company’s website as well as being able to quickly find what they need without the need to wade through numerous pages enroute. So, what can you do to make your website more appealing to visitors and turn them into those all-important customers?
Firstly, consider your website’s navigation. Regardless of the size of your business, having a website that is easy to navigate around is key for improving the chances of a customer converting. Easy to understand landing pages for your SEO and PPC or guided search links on your pages should help customers funnel quickly through to their desired product and in the end, your desired transaction.
Next, let the customer see the product rather than imagining the product. The use of product images, site graphics and banners should always make the customer feel like they could almost touch the product. The intangible element of purchasing online needs to be made to feel like less of an issue, and so offering options such as high definition picture-zooming can lead to improved customer confidence and more enquiries as a result.
Experienced marketers know that the customer might not always be right, but supplying what the customer is looking for in a cost effective way is a necessity. Always be on the look out for tools such as multivariate testing, research surveys and usability testing that can test how your site is being used and what parts of the online puzzle you need to piece together in order to give the customer what they want.
Remember also that the sales of your products and services do not have to be restricted to your website alone and can instead be complimented by the use of other online services. Regardless of whether you are selling motorbike parts or a floor standing display cabinet, there are a wide variety of E-commerce and price comparison sites available that offer a fair trading ground for all businesses. The likes of Ebay, Amazon and Google Base are good starting points for expanding into, but check out the competition first to see if you can come up with a unique selling angle for your items.
Finally, in order to persuade your site users to purchase, using the most optimised page designs and language is very important. Simple touches such as the use of red ‘call to action’ boxes that call on your visitors to ‘buy now’ can help boost your conversion rates compared to similar messages and action buttons that could be used. Although many companies use this, it is still something that many SME companies easily overlook.
The above tips can take time to implement, however it is important that you take your time in finding out what your customer wants, needs and how they plan to find it. Keep an eye out for part two of these top five tips for boosting conversion rates, arriving summer 2009.
About the Author:
Adam Singleton writes for a digital marketing agency. This article has been commissioned by a client of said agency. This article is not designed to promote, but should be considered professional content.
Article Source: ArticlesBase.com – Top Tips for Improving your Online Conversion Rates
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